Agilitas-backed One8 by Virat Kohli and District Introduce India’s First Fandom-Led Access Commerce Drop
Agilitas-backed One8 by Virat Kohli and District Introduce India’s First Fandom-Led Access Commerce Drop
Unlock access to the exclusive ONE8 Global Premiere - a landmark moment in Indian sport and sneaker history Mumbai, May 27, 2026: Agilitas-backed one8, the high-performance sportswear brand co-founded by Virat Kohli, is redefining the future of performance-driven consumer experiences with the launch of India’s first performance-led access commerce drop in collaboration with District, the dedicated ticketing platform by Zomato.
The one8 Global Premiere event page is live exclusively on District from May 24th, with a special “Notify Me” call-to-action, giving consumers an opportunity to unlock priority access to the exclusive ONE8 Global Premiere experience. Bookings for the product will start on 3rd June, creating a limited-time window for consumers to become part of one of the most anticipated launches in India’s evolving sportswear landscape.
Those who book the shoes through District starting 3rd June, secure exclusive access to attend the one8 Global Premiere - a first-of-its-kind experience marking Virat Kohli taking the stage as co-founder for the very first time to unveil the future vision of one8.
Built on the philosophy of relentless performance, discipline and precision that define Virat Kohli’s career, one8 represents a new generation of Indian sportswear engineered for athletes and ambitious individuals alike. Backed by Agilitas, the brand is rapidly evolving into a high-performance footwear and apparel platform designed for a generation that seamlessly blends sport, fitness and everyday movement.
At the center of this launch are two defining silhouettes that reflect one8’s performance-first DNA.
Earlier this season, Virat Kohli introduced Cover Drive XVIII on the field during the IPL, where his performances - including 379 runs in 11 matches, four fifties and a century - mirrored the precision, consistency and intensity embedded into the silhouette. Engineered for performance, agility and all-day movement, Cover Drive XVIII represents one8’s commitment to building world-class footwear inspired by the requirements of modern athletes.
Building on this foundation, one8 now introduced SEAM XVIII, the brand’s signature cricket-inspired lifestyle sneaker. Drawing inspiration from the stitch detailing and construction philosophy of the cricket ball, it’s just not a sneaker but an ode to cricket. Having seen, sports such as tennis and basketball have their own lifestyle sneakers, the brand asked why not for cricket? SEAM XVIII is the answer to an ode to the game we have all loved and grew up watching. Earlier this month, Kohli unveiled SEAM XVIII through an emotional campaign film, gifting the first pair to his childhood coach Rajkumar Sharma as a tribute to the mentor who shaped his journey.
As part of the launch, District will exclusively drop the limited SEAM XVIII drop, featuring select pairs signed by Virat Kohli alongside special editions inspired by the gear and mindset that define his game.
More than a product launch, the one8 Global Premiere represents the next chapter of India’s performance sportswear movement. With limited access, curated attendance and immersive experiences tied to the drop, the launch has been designed to create a deeper connection between sports, performance and the evolving world of one8.
The evening is expected to bring together athletes, creators, industry leaders and personalities from the worlds of sport, fashion and entertainment for what is poised to become a defining moment in India’s growing sportswear ecosystem.
Ahead of the launch, one8 created a disruptive reveal by projecting an exclusive video of Virat Kohli unveiling the campaign against Mumbai’s iconic Bandra–Worli Sea Link, a bold visual statement reflecting the scale, ambition and high-performance vision behind the brand.
Link to register on District – https://link.district.in/DSTRKT/slOne8